An intensive professional development training course on
Corporate Identity & Brand Management
Coordinating Brand Support Activities
Why Choose Corporate Identity & Brand Management Training Course?
How your brand is perceived within your own country, and internationally, whether it stands out from competitors, is more important than ever. This Corporate Identity & Brand Management training course helps participants plan, implement, launch and manage an effective brand that wins internal and external support.
We look at what brands are, why organisations need one, what value they bring and how to build and manage a brand. Our five days together include lots of real-life examples to inspire participants to create their own brand.
This Corporate Identity & Brand Management training course will feature:
- Defining a strategy for your brand
- Linking branding to corporate vision, mission, values and culture
- Expressing brand through its image, personality and characteristics
- Explaining the brand to stakeholders and wining their support and loyalty
- Sustaining and evolving the brand over time
What are the Goals?
By the end of this training course, participants will be able to:
- Explain the benefits of branding and how to use a brand to support their organisation’s business purpose
- Use the principles of branding to develop an effective brand for their organisation, or refine the existing brand
- Develop support for the brand from a wide cross section of stakeholders including executives, employees, customers, influencers and the media
- Create a range of print, online, multimedia and face2face collateral to explain what the brand stands for and how to use it
- Use mechanisms to monitor the brand over time, including performance and perceptions, recommending effective ways of refreshing the brand when needed
The Course Content
- What is a brand?
- What do leaders expect when they invest in branding?
- Who owns our brand?
- How do brands add value to an organization?
- How to link brand to the organisation’s mission, vision, values and purpose?
- What should a brand include? – differentiation, relevance, trust, emotion
- 8 key criteria for a branding strategy
- 7 essential elements of a brand’s identity
- Developing brand values and value propositions
- Using customer insights to build the brand
- Creating buyer personas that resonate with customers and potential customers
- Connecting brand to the past, present and future
- Finding a brand champion from the leadership team
- Characteristics of great brand champions
- Empowering employees as brand ambassadors
- Using celebrities as brand ambassadors
- Developing fans and bloggers as online brand ambassadors
- Proving the brand’s worth to shareholders using the international standard ISO 10668
- Developing the branding guidelines
- Creating the brand manual
- Running branding workshops for employees and creative agencies
- Developing a branding communications plan for internal and external audiences
- Running a brand launch event
- Ensuring consistent delivery of multiple launch events
- Monitoring customers’ experiences and perceptions of the brand
- Monitoring opinion formers’ and influencers’ views
- Monitoring what is said in the media
- Knowing when to refresh the brand
- Exercise where participants create and present their own brand
- Action planning to take learning back into the workplace
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the training course
How Aztech Saudi Can Enhance Your Professional Career
At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.
Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.
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