Developing & Implementing Strategic Marketing Plans

Marketing is the glue that holds and organisation together, gives it understanding of what customers want, what they value and are willing to pay for. As the marketplace and customer needs change, marketing helps the rest of the organisation understand how to change.

Strategic marketing is the overarching framework that knits marketing activities to the wider business needs, at the same time helping operational teams become customer centric. It provides deep understanding of customers and how to serve them.

Over our five days together participants, this Developing & Implementing Strategic Marketing Plans training course will develop understanding of how to create a strategic marketing plan; returning to their desks with the outline of a plan tailored to their organisation.

This Developing & Implementing Strategic Marketing Plans training course will feature:

• A wide range of models, techniques, tools and tips
• How to apply theory in practice when developing marketing strategy
• A process for creating a strategic marketing plan that has input from across the organisation and wins support from key teams and executives
• Delegates working through the key steps to develop their own strategic marketing plan.

By the end of This Developing & Implementing Strategic Marketing Plans training course, participants will be able to:

• Identify, collect and analyse external and internal business data to identify issues, key factors fur success and distinctive capabilities
• Use the data, make assumptions and recommend which products and services their organisation should provide to existing and potential markets
• Identify, segment and prioritise existing and potential audiences based on business objectives
• Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation
• Develop a portfolio matrix for the 4 P’s – product, price, place, promotion – that will create the framework for marketing activities
• Select the best evaluation mechanisms for proving marketing activities are delivering business objectives

At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.

Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.