Development Training Course on
Developing
& Implementing
Strategic Marketing Plans
Gaining Deep Understanding of Customers and How to Serve Them
Course Schedule
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Why Choose Developing & Implementing Strategic Marketing Plans Training Course?
Marketing is the glue that holds and organisation together, gives it understanding of what customers want, what they value and are willing to pay for. As the marketplace and customer needs change, marketing helps the rest of the organisation understand how to change.
Strategic marketing is the overarching framework that knits marketing activities to the wider business needs, at the same time helping operational teams become customer centric. It provides deep understanding of customers and how to serve them.
Over our five days together participants, this Developing & Implementing Strategic Marketing Plans training course will develop understanding of how to create a strategic marketing plan; returning to their desks with the outline of a plan tailored to their organisation.
This Developing & Implementing Strategic Marketing Plans training course will feature:
- A wide range of models, techniques, tools and tips
- How to apply theory in practice when developing marketing strategy
- A process for creating a strategic marketing plan that has input from across the organisation and wins support from key teams and executives
- Delegates working through the key steps to develop their own strategic marketing plan.
What are the Goals?
By the end of This Developing & Implementing Strategic Marketing Plans training course, participants will be able to:
- Identify, collect and analyse external and internal business data to identify issues, key factors fur success and distinctive capabilities
- Use the data, make assumptions and recommend which products and services their organisation should provide to existing and potential markets
- Identify, segment and prioritise existing and potential audiences based on business objectives
- Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation
- Develop a portfolio matrix for the 4 P’s – product, price, place, promotion – that will create the framework for marketing activities
- Select the best evaluation mechanisms for proving marketing activities are delivering business objectives
The Course Content
- The core marketing concepts
- 4 P’s of the marketing mix: product, price, promotion, place
- Useful frameworks for creating a marketing strategic plan
- Setting strategic marketing goals: linking to corporate vision, mission & business objectives
- Different models for conducting a marketing audit
- Collating customer and product data
- Using a SWOT to identify key internal & external factors
- Making assumptions based on the SWOT analysis
- Determining demand for your products and services
- Agreeing expected results
- The 4 competitive strategic positions
- Ansoff’s Matrix: setting strategic marketing objectives
- Understanding what motivates audiences
- The market segmentation process
- Creating buyer personas for key market segments
- The marketing control process: forecasting, budgeting & monitoring
- Developing new products and services
- Managing the product life cycle
- Product mix decisions: families, lines and brands
- Pricing mix decisions: costs, demand, methods
- Promotion mix decisions: advertising, promotions, PR & selling
- Place mix decisions: push vs pull, channels length & type
- Co-opting a team representing key areas of the business to input to the strategy
- Running workshops to ensure the marketing strategy captures experiences and concerns of stakeholders
- Drafting the document: number of pages and their content
- Anticipating office politics: winning support up and down the organisation
- Action planning
Certificate
- AZTech Certificate of Completion for delegates who attend and complete the training course
How Saudi Aztech Can Enhance Your Professional Career
At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.
Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.
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Frequently Asked Questions
Common questions about our training courses
Yes, Saudi AZTech collaborates with globally recognized professional bodies to offer accredited training courses. Participants receive certificates that reflect international standards and support their career growth and industry credibility.
You can easily register through our website (aztech.sa) by selecting your preferred course and completing the online registration form. Our support team is also available to assist you with registration, invoicing, and any additional information you may require.
Our training courses are conducted in major cities across the Kingdom, including Riyadh, Jeddah, Dammam, and Al Khobar. We partner with top-tier venues to provide an optimal learning environment that combines comfort, convenience, and professionalism.
Absolutely. We work closely with Saudi-based organizations to develop tailored in-house training solutions that address specific business needs, departmental goals, and workforce development strategies—delivered onsite or at a preferred location
Saudi AZTech offers a wide range of internationally benchmarked training courses across various disciplines including leadership, finance, engineering, project management, HR, and more. All courses are designed to meet the professional development needs of individuals and organizations in Saudi Arabia.
