An intensive professional development training course on
Digital Business Entrepreneurship
Skill Toolset for Successful Entrepreneurs
Why Choose this Training Course?
Digital Business Entrepreneurship heavily relies on Information Technology (IT) and digital media tools to identify and reach potential customers. The value of digital business has significantly increased in today’s rapidly evolving digital landscape. Many new job roles now require proficiency in digital media and the ability to deliver, extend, and integrate both online and offline services effectively.
In this training course, delegates will gain essential digital business skills tailored for practical application. The course will focus on:
Social Media Marketing: Understanding how to leverage social media platforms to enhance business presence and engagement.
Digital Innovation: Creating new use cases for existing backend services and fostering digital innovation within the business.
The course will be supported by a range of case studies and interactive workshops, where delegates will discuss and explore strategies to develop these skills effectively. This hands-on approach ensures that participants are well-equipped to navigate the digital business environment and drive success.
This AZTech training course will highlight the following:
- Architecture and strategies of digital services
- Social media presence and good profile
- Digital marketing and SEO
- Creativity and innovation in service driven world
- Scalability and Flexibility in the modern digital world
What are the Goals?
By the end of this training course, participants will be able to:
- Acquire an adequate understanding of digital business entrepreneurship and its significance in the current market
- Learn the essentials of digital marketing and how to naximize its value during the top and bottom time of the business
- Explore various e-commerce strategies and platforms to establish a successful digital business
- Innovate business models and strategies for disruption and growth in the digital space
- Develop a comprehensive digital business plan and acquire the necessary skills to execute it successfully
Who is this Training Course for?
This AZTech training course is suitable to a wide range of professionals but will greatly benefit:
- Modern digital-era-minded Entrepreneurs
- People who have an innovative business idea
- Business Professionals
- Marketing Professionals
- Start-up Founders
- Sponsor and incubator organization
How will this Training Course be Presented?
This training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes, group and individual exercises, case studies, role-plays, videos, and discussions - along with formal inputs.
The Course Content
Day One: Introduction to Digital Business Entrepreneurship
- The digital era and business evolution
- The impact of digital transformation on business
- SWOT analysis of the digital era
- Case studies of successful digital entrepreneurs and their journeys
- Identifying market trends and consumer behavior in the digital era
Day Two: Digital Marketing Strategies
- Digital marketing and its role in business growth
- Search Engine Optimization (SEO) techniques for improved visibility
- Effective campaign management, cloud model- pay per use
- Social media marketing strategies
- Content marketing and creating compelling digital assets
Day Three: E-commerce and Online Business
- Introduction to e-commerce and its benefits for entrepreneurs
- Choosing the right channel for e-commerce
- UX, CX for online services
- Effective product management, inventory control, and fulfillment strategies
- Payment gateways, security considerations, and building trust in online transactions
Day Four: Innovative Business Models in the Digital Space
- Innovation and business
- Concepts of TRIZ and analogy
- Subscription-based models and leveraging the concept of recurring revenue
- Platform-based business models and the power of network effects
- Collaborative economy and peer-to-peer business models
- Emerging technologies (e.g., RPA, AI, BI) for business innovation
Day Five: Developing and Executing a Digital Business Plan
- Business model to create a complete digital business plan
- Customer experience (CX) , customer personas, and value proposition
- Choosing the suitable strategy to drive customer acquisition and retention
- Analytics of key performance indicators (KPIs) for digital success
- Scaling and growth strategies for digital businesses
The Certificate
- AZTech Certificate of Completion for delegates who attend and complete the training course
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