An intensive professional development training course on
Certificate in Business Essentials
Identifying and Managing Development Priorities
Why Choose Certificate in Business Essentials Training Course?
Competition is already intense in all markets and consequently business models are changing. Companies need teams of people who can identify what needs to be done to sustain superior performance, collaborate with others to achieve goals, and apply top-level leadership skills to meet customer and stakeholder needs. No company can do everything that it is capable of doing, and all need to develop the ability to prioritise and execute the projects that are truly essential in creating and sustaining excellent performance now and in the future.
This popular AZTech training course will support you to develop practices and techniques to manage these demands proactively, enabling you to convert strategy and planning into action and achieve your company’s objectives as business conditions change.
This Certificate in Business Essentials training course will feature:
- Strategic choice and prioritisation of activities
- Planning processes for business development
- Team building in an agile and innovative culture
- Leadership skills and actions that drive profitable growth
- Anticipating and preparing for a changing future
What are the Goals?
By the end of This Certificate in Business Essentials training course, you will be able to:
- Create action projects out of strategic programmes
- Collaborate with partners to select priority projects and activities
- Apply leading-edge tools and techniques of project management
- Retaining control as part of effective project implementation
- Lead and manage teams in a “built to change” business environment
The Course Content
- Project definition, selection, focus and concentration of effort
- Aligning projects with main strategic programmes
- Contemporary best practice guidelines in project management
- Evaluating and establishing priorities to achieve agreed goals
- Project planning and agreeing the review processes
- Case example or case study on today’s topics
- Effective project definition techniques
- Setting project scope and terms of reference
- Internal and external negotiation and agreement
- Project execution – including collaboration and outsourcing
- Keeping projects under effective control
- Case example or case study on today’s topics
- Team leadership, review, adjustment and control
- Leading and managing internal/external/hybrid team structures
- Creating vision, mission and values for the future
- Understanding and managing internal and external expectations
- Project leadership as a continuous development process
- Case example or case study on today’s topics
- Building an entrepreneurial culture in your teams
- Team-based models of business development
- Financial and non-financial aspects of entrepreneurial activities
- Balancing and managing risk and reward in business development
- Retaining an entrepreneurial culture as an organisation grows and matures
- Case example or case study on today’s topics
- Innovation – the most significant part of business development
- The difference between a sustaining and a disruptive innovation
- Balancing sustaining and disruptive innovations in business strategy
- Managing the life-cycles of products, services and strategies
- Case example or case study to synthesise the whole course
- Discussion – delegates’ plans for follow-up action
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the training course
How Aztech Saudi Can Enhance Your Professional Career
At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.
Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.
In Partnership With

Do you want to learn more about this course?
© 2024. Material published by AZTech shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.