An intensive professional development training course on
London Summer Course in Corporate Communication
Putting Wings on Your Strategy
Why Choose London Summer Course in Corporate Communication Training Course?
This Summer Training Course for professionals in corporate communication is set in one of the world’s leading media and communications hubs. It will help you to catch up with the latest developments and practices. What will be the impact of voice search, chatbots, artificial intelligence and digital communication? Are you on top of trends in measurement, visual web, business storytelling and digital communication? As well as looking closely at latest trends, we will use a repertoire of tools and techniques to give your strategy and practice an overhaul and fine tuning.
You will be able to put knowledge, ideas and skills from the course directly into practice in your organisation and enhance your career. During this course you will explore:
- Strategic corporate communications thinking, theory and best practice
- Stakeholder identification, research, management and engagement
- Reputation management, crisis prevention/management and identity
- Technology and new media mastery
- The psychology of communication, emotional capital and the power of storytelling
What are the Goals?
By attending This London Summer Course in Corporate Communication training course, delegates will be able to:
- Understand what the ‘C’ Suite needs from corporate communications and outline a strategy accordingly
- Devise a comprehensive set of KPIs for corporate communications with relevant metrics
- Develop a stakeholder communication and engagement plan
- Understand the drivers of reputation to develop a maintenance and protection plan
- Understand the psychology of communication to plan engaging and persuasive messages across media
- Understand social media and how to use them
The Course Content
- What does the ‘C Suite’ need from Corporate Communications
- New technology in developing your strategy
- Objectives, KPIs
- How to measure against your objectives and KPIs
- Critical Success Factors
- Air Traffic Control – co-ordination of all communications activity
- The drivers of reputation and how to control them
- Measuring your reputation
- Identity and image – how to assess them
- Managing your identity across all media
- Preventing media and reputational crises
- Crisis management in the digital age
- The psychological origins of PR
- A guide to persuasion and motivation with latest theory
- A stakeholder inventory and map
- Influencing stakeholders
- The stakeholder journey and engagement
- A matrix approach to ensure that all stakeholders are communicated with regularly and appropriately
- Key messages and the ‘Message House’
- Paid, Owned and Earned Media (POEM) in the communications mix
- Content management and planning (Content marketing)
- The power of storytelling to convince, persuade and prompt action
- Building emotional capital
- The use of new media channels to achieve objectives
- Using rich pictures and visual representation
- From corporate strategy to communications strategy
- Developing the communications plan
- Checking the plan against business and departmental objectives
- Checking delivery against the plan
- Management reporting and the communications dashboard
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the training course
How Aztech Saudi Can Enhance Your Professional Career
At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.
Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.
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