Development Training Course on
Market Analysis, Competitive Intelligence
& Benchmarking
Overcoming Global Competition
Course Schedule
Get your PDF guide and explore all course details.
Why Choose Market Analysis, Competitive Intelligence & Benchmarking Training Course?
This course has been specially designed to enable delegates to analyse increasingly complex market structures; to cope with higher levels of competition; and to set targets and performance measures that are appropriate for these major new challenges as the need to understand how markets, competitors and performance standards are changing is vital to the success of any organization
The course will focus in detail on state-of-the-art approach in gathering quantitative and qualitative information, with special reference to (a) reaching decisions on competitive positioning and (b) setting the content of action plans and projects that will result in improved performance and profitable growth for the organisation. After completing this course, delegates will be able to apply proven tools and techniques in analysing practical business cases in differing market sectors.
This course will feature:
- Effective gathering and interpretation of complex data
- Application of the tools and techniques of analysing market data
- Identification and evaluation of competitors
- Carrying out benchmarking and its role in decision-making
- Application of the main techniques in case studies
What are the Goals?
By the end of the course, participants will be able to:
- Generate and evaluate market and competitor data.
- Improve and apply deep analytical and creative skills.
- Balance quantitative and qualitative information in making decisions.
- Derive actionable ideas from market-derived data.
- Set realistic and attainable targets for competitive success.
Who is this Course for?
The course is based on an advanced level of content. Its focus is on the marketing dimension of the enterprise and the foundations on which robust commercial decisions are made. This course is suitable to a wide range of professionals but will benefit especially:
- Professionals in marketing and business planning
- Finance professionals wishing to understand marketing
- Customer relations professionals wishing to acquire new skills
- Human resource professionals seeking knowledge of marketing
- Professionals involved in product/service innovation
How will this be Presented?
This course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. There will be formal exposition of the tools and techniques of data analysis. This will be amplified by case examples and case studies in which delegates can apply the tools and techniques presented. The Instructor will illustrate the critical aspects of the subject by examples of organisations and situations in which he has been personally involved.
The Course Content
Market Analysis 1: Business-to-Business (B2B) products and services
- Generating information – B2B data bases
- Generating information – direct approach to the market
- Tools and techniques of analysis
- Group work on a B2B market analysis problem
- Achieving profitable growth in B2B markets
Market Analysis 2: Business-to-Consumer (B2C) products and services
- Generating information – B2C data bases
- Generating information – direct approach to the market
- Tools and techniques of analysis
- Group work on a B2C market analysis problem
- Achieving profitable growth in B2C markets
Competitive Intelligence
- The emergence of global competition
- Identifying competitors – current and future
- Generating and evaluating competitor information
- Decision-making under imperfect, incomplete or asymmetrical information
- Group work on a problem of competitor analysis
Benchmarking: what, why and how
- Definition of benchmarking and clarification of its purpose
- Benchmarking and “The Balanced Scorecard”
- How to select the criteria for a benchmarking exercise
- How to use market and competitor data as the basis of benchmarking
- Group exercise on benchmarking
Fusion of market/competitor/benchmark data to support decisions
- Effective management of the processes of market/competitor analysis
- Use of market/competitor/benchmark data in supporting decisions
- Use of market/competitor/benchmark data in achieving profitable growth
- Decision exercise on use of market, competitor and benchmark data
Certificate
- AZTech Certificate of Completion for delegates who attend and complete the training course
How Saudi Aztech Can Enhance Your Professional Career
At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.
Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.
Do you want to learn more about this course?
Register now or contact our team to discuss schedules, delivery formats, and customised options.
Frequently Asked Questions
Common questions about our training courses
Yes, Saudi AZTech collaborates with globally recognized professional bodies to offer accredited training courses. Participants receive certificates that reflect international standards and support their career growth and industry credibility.
You can easily register through our website (aztech.sa) by selecting your preferred course and completing the online registration form. Our support team is also available to assist you with registration, invoicing, and any additional information you may require.
Our training courses are conducted in major cities across the Kingdom, including Riyadh, Jeddah, Dammam, and Al Khobar. We partner with top-tier venues to provide an optimal learning environment that combines comfort, convenience, and professionalism.
Absolutely. We work closely with Saudi-based organizations to develop tailored in-house training solutions that address specific business needs, departmental goals, and workforce development strategies—delivered onsite or at a preferred location
Saudi AZTech offers a wide range of internationally benchmarked training courses across various disciplines including leadership, finance, engineering, project management, HR, and more. All courses are designed to meet the professional development needs of individuals and organizations in Saudi Arabia.
