Development Training Course on
Stakeholder Management
Negotiating, Communicating & Influencing
Course Schedule
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Why Choose Stakeholder Management Training Course?
A stakeholder is a person, group or organization that has an interest in an organization, because they are affected by its operations or can affect Its operations. Stakeholders have an impact on every organization, public or private sector – some are internal, others are external, but the higher priority stakeholders must be engaged, their expectations understood and strategies developed, planned and implemented to recognize and address their concerns. All groups of stakeholders must be recognized and treated equitably, as part of good governance. Stakeholder management involves both hard and soft skills, with some understanding of human nature, culture and communications added, finished off with the ability to influence and negotiate with integrity.
This Stakeholder Management training course will introduce you to the relevant tools and techniques, as well as a leading standard, that will help you to engage and manage stakeholders effectively and efficiently. This will include learning the stakeholder management processes, developing an understanding of human behavior and how to influence it, analyzing and planning communication strategies, as well as using the techniques of principled negotiation and influencing without authority, to achieve your goals. This will be achieved with a mixture of short theory blocks, backed up by many interactive exercises and role plays, to help you practice your newly learned skills in a safe learning environment.
This Stakeholder Management training course will highlight:
- The first principles of managing stakeholders
- The stakeholder management process and typical plans/documents
- Developing communication strategies and plans for successful engagement
- The key interpersonal skills and an introduction to personality and behavior and their relevance to managing stakeholders
- The importance of being able to understand the national, regional, corporate and business unit cultures that influence your stakeholders’ behaviors
What are the Goals?
By the end of this training course, participants will be able to:
- Explain the process flow, the processes and key documents involved in managing stakeholders
- Describe how to analyze the stakeholder environment, identify/prioritize stakeholders and recognize their expectations
- Create and promulgate communications that assist in engaging stakeholders
- Demonstrate an ability to recognize how personality and behaviors give an insight into how to best manage stakeholder aspirations and expectations
- Give examples of different types of culture and the impact it has on your stakeholders’ worldview
- Show how to undertake successful negotiations, using principled negotiation techniques
The Course Content
- Overview of stakeholder engagement and management
- The stakeholder engagement process and key documents
- Identifying stakeholders
- Producing the stakeholder register
- Creating and analyzing stakeholder profiles
- Assessing interests, positive and negative
- Analyzing the gap between current stakeholder and required perceptions
- Selecting a suitable stakeholder management strategy
- Planning stakeholder engagement communications
- Identifying and delivering the key messages
- Creating stakeholder communications
- Planning and managing stakeholder meetings
- Dealing with stakeholder objections
- Escalating stakeholder issues for resolution by senior management
- Empathy and how it can assist in managing stakeholder relationships
- Trust – the foundation of on which relationships are built
- Influencing, persuading and manipulating – why they are different and the impact they have
- Personality factors affecting stakeholder management (including feedback on a personality type questionnaire, to be taken in class)
- Behaviors, their relationship to personality and how to read them
- Influencing without authority – how to do it
- Emotional intelligence, what it involves and benefits
- The negotiating environment and backdrop
- Reservation points, zones of potential agreement and best alternatives to a negotiated agreement
- Differences between ‘soft’ and ‘hard’ negotiation techniques and why they are important
- Principled negotiation, hardball tactics and important choices
- Negotiation protocols and processes
- Managing a negotiation
- What do we mean by culture?
- National culture
- Regional culture
- Organizational culture
- Business unit or division culture
- Communicating to different cultures
- Negotiating with different cultures
- Review of course/presentation of certificates
Certificate
- AZTech Certificate of Completion for delegates who attend and complete the training course
How Saudi Aztech Can Enhance Your Professional Career
At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.
Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.
Do you want to learn more about this course?
Register now or contact our team to discuss schedules, delivery formats, and customised options.
Frequently Asked Questions
Common questions about our training courses
Yes, AZTech Saudi collaborates with globally recognized professional bodies to offer accredited training courses. Participants receive certificates that reflect international standards and support their career growth and industry credibility.
You can easily register through our website (aztech.sa) by selecting your preferred course and completing the online registration form. Our support team is also available to assist you with registration, invoicing, and any additional information you may require.
Our training courses are conducted in major cities across the Kingdom, including Riyadh, Jeddah, Dammam, and Al Khobar. We partner with top-tier venues to provide an optimal learning environment that combines comfort, convenience, and professionalism.
Absolutely. We work closely with Saudi-based organizations to develop tailored in-house training solutions that address specific business needs, departmental goals, and workforce development strategies—delivered onsite or at a preferred location
AZTech Saudi offers a wide range of internationally benchmarked training courses across various disciplines including leadership, finance, engineering, project management, HR, and more. All courses are designed to meet the professional development needs of individuals and organizations in Saudi Arabia.
