An intensive professional development training course on
The Complete Course in Protocol, Ceremonial and Etiquette
Cultural, Business and Social Awareness to Build Better Relations
Why Choose The Complete Course in Protocol, Ceremonial and Etiquette Training Course?
What kind of impression do you create on first meeting? Psychologists indicate that it takes just 7 seconds for someone to decide whether they like and respect you. Correct business etiquette creates a professional, respectful atmosphere and enables smooth communication. Respect translates into better relationships. Today protocol and etiquette are particularly important as business is increasingly international because it covers the ceremonial rules followed during official functions and how to behave on these stressful occasions. It is a framework for courtesy that ensures you and your organisation will be respected in society.
Internationally, faultless etiquette and knowledge of host culture demonstrate that you are thorough and do your research. It engenders respect in negotiations. The Complete Course in Protocol, Ceremonial and Etiquette training course in Dubai- UAE lets you plot a sure path through the minefield of protocol and etiquette to ensure that you look and sound urbane and at ease in any situation. It is fun, highly interactive and light-years away from stuffy sessions learning which cutlery to use that you have seen in the movies!
This The Complete Course in Protocol, Ceremonial and Etiquette training course will feature:
- Cultural awareness and sensitivity for improved relations and negotiations
- The correct protocol for any occasion
- Researching and confirming correct forms of address, salutation and conversation
- The procedures for ceremonial events and occasions
- The rules for RSVP, inviting, greeting, gift giving and dining
- How to ensure you are well briefed and prepared for each occasion
What are the Goals?
By the end of this training course, participants will be able to:
- Understand social and business etiquette and your brand
- Feel confident in formal and informal business social situations
- Understand complex protocol and ceremonial
- Be aware of the conventions of dining etiquette and conversation
- Create a powerful impression through effective self-presentation
- Communicate effectively with cultural awareness and sensitivity
The Course Content
- From the world of diplomacy to business and the boardroom
- Establishing credibility in negotiations and business affairs
- The practice of etiquette and the language of diplomacy
- What are your business contacts looking for?
- How to establish rapport and good relations
- The importance of emotional intelligence coupled with cultural awareness
- Conventions of business correspondence and invitations across the world
- Dressing for success – the appropriate attire for the occasion
- It starts with a name – getting names and titles right
- Business cards, their form, giving and receiving
- Giving and receiving gifts
- Handshakes, bows and the first contact
- How to introduce another person
- Event briefing for yourself and others
- Flags and badges, When and where are these used
- Precedence and seating on formal occasions
- Conversation topics and style
- The order of speeches and their introduction
- Dining and dining etiquette
- Cross cultural negotiation
- Negotiation style – Northern cultures
- Negotiation style – Southern cultures
- Sources of help and support
- Dealing with different cultures - research
- Building your international contacts list
- Non-verbal cross-cultural communications
- Cross-cultural conversation skills.
- International dress codes for each occasion
- Building cultural diplomacy
- Organising international meetings and VIP visits
- Developing your Personal Action Plan
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the training course
How Aztech Saudi Can Enhance Your Professional Career
At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.
Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.
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