An intensive professional development training course on
Product Management for Business to Business(B2B) Companies
Learn How to Become a Credible Product Manager
and Help Your Products to Succeed in a B2B Market
Why Choose Product Management for Business to Business(B2B) Companies Training Course?
The role of a product manager has changed in business-to business markets due to greater price competition, commoditisation and shorter product life-cycles, which can erode profit margins.
As a result, product managers are now expected to take the lead and ensure that their products and solutions are sold and marketed effectively, and profitably, throughout the product life-cycle. They now have to develop a commercial and market understanding, not just a technical one.
This AZTech Training course will show you how to adopt the latest best-practice, become a more strategic market-focused product manager; and develop product marketing plans that will help you to meet your objectives.
This Product Management for Business to Business(B2B) Companies training course will feature:
- Best practice B2B product management
- How to achieve product marketing objectives
- How to think strategically
- How to create superior value propositions
- How to manage your products in the market
- How adopt a clear direction instead of fire-fighting
What are the Goals?
By the end of This Product Management for Business to Business(B2B) Companies training course you should be able to:
- Take the lead in marketing your products
- Construct a product marketing plan
- Adopt a more market-focused mind-set
- Think and act strategically
- Avoid being drawn into operational issues
- Understand value and avoid price erosion
The Course Content
- The role and challenges of a product manager
- How to deal with the sales force
- Constructing a B2B product marketing plan
- Strategic fit, corporate strategy and brand
- Defining scope and mapping market players
- Understanding the market and its drivers
- Factors that impact on the market
- Stakeholders and how to prioritise them
- Understanding customers’ needs and challenges
- Profiling decision-makers
- Understanding the customers’ key success factors
- Defining gaps in the customers’ capabilities
- How to target competitors
- Understanding the competitors’ strengths and weaknesses
- Competitive strategies and how to compete
- Managing the customers’ perception
- Finding sustainable, profitable, competitive differential-advantage
- Analysing key success factors and capabilities
- Setting objectives and defining product strategy
- Defining target segments, customers and stakeholders
- Defining priority, importance, journey and tasks
- Creating the right product marketing mix
- Developing and managing the product portfolio - Innovation
- Discovering value and creating value propositions
- Value models that support price
- Directing the communications to customers and stakeholders
- Briefing the marketing communications team
- Winning support from the sales force
- Managing channel partners
- Implementing and controlling the plan
- Verifying the plan
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the training course
How Aztech Saudi Can Enhance Your Professional Career
At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.
Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.
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