Social Media: Strategy, Tactics & Analytics

Social media - Facebook, Twitter, Linkedin and YouTube - have transformed the way we interact with our customers, friends and family. Customer Service, PR and marketing strategies must adapt to this sociological change.

World-class organisations listen to their stakeholders and take action on what they tell them. Social media enables anyone to have their opinions heard. Social media has also blurred the boundaries between customer service, PR and marketing. Brands can not only offer customers a better service by interacting with them on a more personal level, they can also create positive PR for the brand and reach a greater audience through at very little extra time and cost. But, social media is a double edged sword opening up both risks and opportunities.

This training course will enable you to:

• Map the opportunities and threats to your organisation presented by social media
• Create a coherent social media strategy
• Develop a focused action plan to execute effectively on your strategy
• Future proof your plan by the appropriate use of technology
• Evaluate the effectiveness of your social media

By the end of this training course, participants will be able to:

• Build a framework to assess social media contribution to achieving business goals.
• Familiarize themselves with the range of social media tools and match them to the tasks that your plan demands
• Learn how to assess the impact of social media and its ROI
• Acquire an in-depth knowlbdge of the key aspects of social media vision, policy, governance and operation.
• Learn how to identify issues and develop a rapid crisis response plan

At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.

Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.