An intensive professional development training course on
Effective Business to Business (B2B) Marketing
Learn How to Use Marketing Correctly in B2B Markets
Why Choose Effective Business to Business (B2B) Marketing Training Course?
Does your organization struggle with B2B marketing knowledge, leading to a reliance on price-based selling and hindering business growth?
Many B2B companies misunderstand B2B marketing, often confusing it with sales or advertising. Consequently, they lack a strategic approach essential for business development. This confusion often results in price competition, diminishing profit margins, and commoditization of their products.
You can overcome these challenges by participating in our exclusive training course. This program will equip you with the skills to effectively position your company in the market, enabling you to compete based on value rather than price.
What are the Goals?
By attending this AZTech online training course, delegates will be able to:
- Use marketing more effectively
- Overcome price-focused competition
- Win new customers
- Build stronger relationships with existing customers
- Define marketing actions and give clear direction to others
The Course Content
- How B2B marketing differs from consumer marketing
- From product and sales-focused to market-focused
- Key principles that underpin B2B marketing
- Twenty tips for successful B2B marketing
- Building relationships to win preference
- Getting buy-in from colleagues
- Aligning marketing, business strategy and brand
- The marketing process and structure
- Understanding the market, customers and competitors
- Identifying the real customer needs
- Identifying and prioritising the key success factors
- Constructing the B2B marketing plan
- Clarifying marketing objectives
- Developing a clear B2B marketing strategy
- Prioritising people to target and the purpose
- Constructing an integrated B2B marketing mix
- Integrating the mix to deliver superior value
- Getting others to contribute and support it
- Applying the product life-cycle concept
- Managing the B2B product portfolio
- New product development and screening
- Creating superior B2B value-propositions
- Proving value and overcoming competitors’ prices
- Using price and defining pricing strategy
- Understanding cost-plus, break-even and contribution pricing
- Essential guidance on applying marketing communications
- Combining communications tools and messages effectively
- Marketing to, and through, distributors
- How to offer service and charge for it
- Integrating the sales function with marketing
- Measuring marketing outcomes and applying control
- Creating and justifying the marketing budget
Certificate and Accreditation
- AZTech e-Certificate of Completion for delegates who attend and complete the online training course
How Aztech Saudi Can Enhance Your Professional Career
At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.
Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.
In Partnership With
Do you want to learn more about this course?
© 2024. Material published by AZTech shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
