An intensive professional development training course on
Creating a Marketing Plan for Business to Business
Effective B2B Marketing Plan to Succeed
with New Products and New Markets
Why Choose Creating a Marketing Plan for Business to Business Training Course?
With the downturn in traditional industries and the need to innovate new products and find new markets, effective B2B marketing is more essential than ever for many organisations.
Marketing planning is key to success and this course can quickly empower you to create credible marketing plans that will enable your organisation to succeed with new products in new markets.
This Creating a Marketing Plan for Business to Business Training Course will show you how to create a plan to build market share and improve profits in existing markets. The course is highly practical and uses real life examples from successful B2B companies that the Course Director has helped over many years.
This Creating a Marketing Plan for Business to Business training course will feature:
- What you need to analyse before planning
- Defining the marketing strategy
- Structuring the plan
- Targeting the right customers, decision-makers and influencers
- Building the most effective marketing mix
- Implementing and controlling the plan
What are the Goals?
By the end of This Creating a Marketing Plan for Business to Business training course you should be able to:
- Construct a written marketing plan
- Justify and win support for your plan
- Persuade others to adopt your marketing strategy
- Co-ordinate and integrate the marketing mix
- Lead colleagues to implement your plan
The Course Content
- How to write a structured marketing plan
- How to develop the plan
- How to align your plan with the corporate strategy
- Defining the brand principles
- Positioning the brand
- Building relationships with stakeholders
- Scoping the market
- Acquiring market knowledge and insight
- Understanding the market drivers
- Understanding customers, decision-makers and decision-process
- Identifying customers’ challenges, to discover what they value
- Understanding competitors
- Assessing your organisation’s capabilities and limitations
- Measuring market attractiveness and defining strategic options
- Setting marketing objectives
- Creating and describing the marketing strategy
- Integrating marketing strategy and sales strategy
- Defining target groups, assigning priorities and tasks
- How to create differential advantage
- Defining the propositions
- Winning on value not on price
- Creating the right marketing communications mix
- Constructing the right messages and tools
- Aligning the sales activities with marketing
- Supporting intermediaries
- Defining the schedule and responsibilities
- Defining resources and constructing a budget
- Controlling and verifying the plan
- Contingency planning
- How to write the plan
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the training course
How Aztech Saudi Can Enhance Your Professional Career
At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.
Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.
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