An intensive professional development training course on
Public Relations and Successful Campaigns
Keys to Corporate Reputation
Why Choose Public Relations and Successful Campaigns Training Course?
This state-of the-art Public Relations and Successful Campaigns training course covers the practice of Public Relations and in the 2020s. PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. Sustained public relations campaigns can help build public perceptions, develop reputation with key stakeholders and drive strategic organisational change. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organisational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels.
This Public Relations and Successful Campaigns training course will feature:
- Understanding the basis of both positive Public Relations and defensive PR
- Selecting and use a range of powerful planning tools to manage reputation in a complex media environment
- Managing campaigns to change behaviour and develop reputation
- Shaping external perceptions of your organisation by first class internal communications
- Developing a strategic PR approach and a clear plan of action
What are the Goals?
By the end of This Public Relations and Successful Campaigns training course participants will be able to:
- Develop a problem-solving approach to match PR strategy to business objectives
- Critically examine the PR campaigns and the purposes that they can achieve
- Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
- Develop clear strategies for the use of channels and media
- Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
- Learn how to evaluate PR to demonstrate success to the business and to develop PR methodology
The Course Content
- Putting a value on reputation and the PR that builds it
- Corporate Affairs and Public Affairs approaches
- PR campaigns – their use and their risks
- External Communication as a change agent
- Evaluation to develop programmes and match outcomes to organisational needs
- Brand, identity and image, the basis of reputation
- Assessing your reputation and the use of ‘gap’ analysis
- Stakeholder mapping, listening constructively to your stakeholders
- The importance of narrative and storytelling
- The Message matrix / message houses
- Communications channels mapping and monitoring
- A crisis management toolkit
- Creating campaigns to meet business objectives
- A problem-solving approach
- Critical path analysis, costing the plan and preparing a budget
- Anticipating risk and planning to meet it
- Identifying stakeholders and their role in relation to the campaign
- Co-ordinating campaign elements across stakeholder groups
- From strategy to tactics
- Environmental scanning, opportunities and risks
- Developing a media relations plan
- Crisis media relations
- Channel effectiveness and use of media
- Using influencer strategies to multiply effectiveness
- Winning support - consulting others in the organisation effectively
- Research and evaluation
- Presenting your case to senior management
- Integrating your campaigns into your own media and company reporting
- Ensuring that results are seen and credited
- Personal action planning
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the training course
How Aztech Saudi Can Enhance Your Professional Career
At Aztech Saudi, we believe that professional development is the foundation of long-term career success. This training course is expertly designed to equip individuals with practical skills, forward-thinking strategies, and the confidence to navigate today’s dynamic work environments. Each course is delivered by subject matter specialists with extensive industry experience, ensuring that every learning experience is relevant, impactful, and aligned with real-world challenges. Whether you're looking to strengthen your technical expertise, enhance leadership abilities, or stay ahead of industry trends, Aztech Saudi provides the tools you need to elevate your performance and deliver measurable value to your organization.
Our training is more than just knowledge transfer—it’s a catalyst for career transformation. By participating in our courses, professionals gain a competitive advantage in their fields, improve their decision-making capabilities, and position themselves for new opportunities and leadership roles. We take pride in supporting individuals across various sectors and career stages, helping them unlock their full potential through high-quality, globally benchmarked learning experiences. With Aztech Saudi as your development partner, you’re not only investing in education—you're investing in a stronger, more successful future.
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Available Sessions
Frequently Asked Questions
AZTech Saudi offers a wide range of internationally benchmarked training courses across various disciplines including leadership, finance, engineering, project management, HR, and more. All courses are designed to meet the professional development needs of individuals and organizations in Saudi Arabia.
Our training courses are conducted in major cities across the Kingdom, including Riyadh, Jeddah, Dammam, and Al Khobar. We partner with top-tier venues to provide an optimal learning environment that combines comfort, convenience, and professionalism.
Yes, AZTech Saudi collaborates with globally recognized professional bodies to offer accredited training courses. Participants receive certificates that reflect international standards and support their career growth and industry credibility.
Absolutely. We work closely with Saudi-based organizations to develop tailored in-house training solutions that address specific business needs, departmental goals, and workforce development strategies—delivered onsite or at a preferred location
You can easily register through our website (aztech.sa) by selecting your preferred course and completing the online registration form. Our support team is also available to assist you with registration, invoicing, and any additional information you may require.
